Replacing Water with Aloe Juice to Innovate Meaningfully in Cosmetics

What would happen if the water you always use in your cosmetic formulations could become an active ingredient?

Imagine being able to transform the aqueous phase of a cream, gel or lotion into a functional contribution rich in natural actives. Replacing water with certified organic aloe vera juice is not just a marketing choice: it is a qualitative improvement of the formula that turns the product into a functional, active cosmetic.

In this article you will discover how we can replace that “inert base” —which occupies the largest portion of many cosmetic ingredient lists— with a living, natural component, rich in high-quality active principles.

Benefits of aloe juice in cosmetics

Incorporating certified organic aloe vera juice into the aqueous phase of our cosmetics provides tangible added value to the final product. Among the many properties of aloe vera, we can highlight its main positive effects on the skin:

• Hydrates. Contributes to maintaining the skin’s water content and provides a pleasant feeling of softness.
• Soothes. Helps reduce the sensation of tightness and improves the general appearance of the skin.
• Regenerates. Supports the superficial renewal processes typical of cosmetic care.

Beyond its countless properties, the presence of certified organic aloe vera juice in the INCI positions the cosmetic formula as a natural, clean, sustainable and active product. This represents a very clear selling point compared with traditional cosmetics, which continue to use “aqua” as the predominant ingredient.

From a technical standpoint, aloe vera juice preserves the texture and functionality of the aqueous phase in creams, gels, lotions, serums and masks, acting as a carrier for the functional assets in the formula. Furthermore, aloe vera does not have to steal the spotlight from your star ingredients; it can remain supportive, thereby reinforcing their value.

Therefore, you can replace the water with certified organic aloe vera juice either totally or partially. The mere fact of moving “aqua” in the INCI from position 1 to position 2 or 3 already represents a noticeable improvement both in communication and in product quality. Definitely, a formula with 50% aloe + 30% water provides more active presence in the INCI than a formula with 80% water, and it can be a practical solution for products with technical or cost constraints.

What cosmetic certified organic aloe vera juice options can we choose?

At ATALAYA BIO, we supply different cosmetic aloe vera juice formulas, always maintaining the high-quality standards that define us:

• 100% certified organic aloe vera, pasteurized. EU Organic-certified formula without additives, ideal for those formulations seeking the highest aloe vera content.
• 99.8% organic aloe (0.2% citric acid). EU Organic-certified formula, stabilized without harsh preservatives.
• 99.2% organic aloe (with sodium benzoate and potassium sorbate). Cosmos Organic certified by Ecocert.

We offer different formats (20 kg, 200 kg and 1000 kg), designed to fit both artisanal laboratories and industrial production.

Conclusion

Replacing water with certified organic aloe vera is a strategic decision that implies a qualitative improvement for any cosmetic line that wants to position itself as natural, active and distinctive.

• It reinforces the brand image as organic and sustainable.
• It offers a competitive advantage in labeling (INCI) and in the perceived efficacy and naturalness.
• It enables laboratories and brands to innovate with purpose, providing added value that today’s consumer recognizes and seeks.

If you need aloe vera cosmetic ingredient, at ATALAYA BIO you will find different formats adapted to your needs, always with guaranteed origin, traceability and quality.

Do you want to take a step forward in your cosmetic formulations?